---
title: "Re-Engagement Campaigns"
description: "Re-engage with leads that previously didn't respond to a campaign"
url: https://helpcenter.smartlead.ai/en/articles/130-re-engagement-campaigns
collection: "Creating Email Campaigns"
updated: 2026-08-21
language: en
---

# Re-Engagement Campaigns

Re-engage with leads that previously didn't respond to a campaign

Smartlead now offers an automated re-engagement feature, simplifying your lead nurturing process. When leads fail to respond to your email sequences, they are automatically included in a "re-engagement" subsequence, making it easier for you to reconnect.

You just need to create a new sub-sequence or edit an existing one to access this setting.

![](https://staticfiles.gleap.io/ghelparticle/ZkQ497pP9MqF2P9rWQ033yA1BlCB6msDnDknCNK1f9gXIUTPJ1zQPVV81wAEVTt3Q1KkneKVKxI.png)

### **Customizable Time Delay**

To accommodate your preferences, we've designed this feature with a customizable time delay. While we recommend a default delay of 30 days for re-activation, you have the flexibility to fine-tune this period to align with your specific needs.

### **Utilize Original Mailbox**

Smartlead maintains consistency by utilizing the original mailbox used for the initial outreach when re-engaging leads. This ensures that your re-engagement efforts are in line with your previous communication, enhancing the overall customer experience.

### **Set and Forget**

Our "set and forget" process simplifies your workflow, allowing you to concentrate on other essential aspects of your business. Smartlead handles the re-engagement process, saving you time and effort.

### **Subsequence Analytics**

Stay informed about the progress of your re-engagement campaigns with our user-friendly subsequence analytics. This feature provides real-time insights into the effectiveness of your re-engagement strategy, empowering you to make data-driven decisions.

Incorporate these features seamlessly into your Smartlead experience to optimize your lead re-engagement efforts without any hassle.