---
title: "Outcome of deleting any form of leads within Smartlead"
description: "What happens when we delete any leads from Smart Lead"
url: https://helpcenter.smartlead.ai/en/articles/144-outcome-of-deleting-any-form-of-leads-within-smartlead
collection: "Analytics & Reporting"
updated: 2026-10-27
language: en
---

# Outcome of deleting any form of leads within Smartlead

What happens when we delete any leads from Smart Lead

**When you delete a lead the following occurs:**

-   Your lead is no longer tracked for any replies in the master inbox
    
-   All comms in the master inbox with your lead is deleted per GDPR and data management regulation compliance
    
-   Your positive response, which is attached to the lead is deleted from the analytics
    

**What is sustained:**

-   Your open rate associated with the lead
    
-   Your reply rate associated with the lead
    
-   Your click rate associated with the lead