In test emails, unsubscribe links are intentionally made inactive to prevent accidental unsubscribes; they appear visible but aren't clickable to maintain layout accuracy.
To properly test the functionality of these links, run a small-scale test campaign where the links are active. Ensure to include placeholder text for the unsubscribe link in test emails, which helps in reserving the correct space and format for the actual campaign. This approach safeguards the integrity of your email campaign while allowing for an accurate assessment of the unsubscribe feature.