---
title: "How to do Personalization for Generic Emails"
description: "Learn how to personalize an email when you don't much information on leads."
url: https://helpcenter.smartlead.ai/en/articles/183-how-to-do-personalization-for-generic-emails
collection: "Email Copywriting"
updated: 2026-09-12
language: en
---

# How to do Personalization for Generic Emails

Learn how to personalize an email when you don't much information on leads.

In case you don’t have detailed information about your leads, you can personalize the email:

-   By addressing them by first name: Hi Jenny
    

However, if you don’t have the first name of the prospect, too, you can personalize the email in the following ways: 

-   By adding the time of the day - Good morning Jane
    
-   By adding the day of the week- Happy Monday
    
-   By adding custom dates to try to book a time or meeting with your lead - Jan 21st 2023
    

You can add first name in the email body by using dynamic custom variables. This you how you do it:  

"Hey {{firstName}}"

To add the time of the day, write sl\_time\_of\_day enclosed with brackets like below: 

Good {{sl\_time\_of\_day}}

To add the day of the week, write sl\_day\_of\_week enclosed with brackets like below:

Happy {{sl\_day\_of\_week}}

To add custom dates for booking a time or meeting with your lead, 

{{sl\_date "2 days from now" "MMMM Do YYYY"}}

Or 

{{sl\_date "10 minutes from now" "dddd, MMMM Do YYYY"}}

  

Further information:

-   [All the custom powerful personalisation variables/custom variables you can use in Smartlead](https://helpcenter.smartlead.ai/en/articles/49-all-the-custom-powerful-personalisation-variablescustom-variables-you-can-use-in-smartlead.md) 
    
-   [Personalizing with the time of day or day of week (good morning, happy friday)](https://helpcenter.smartlead.ai/en/articles/29-personalizing-with-the-time-of-day-or-day-of-week-good-morning-happy-friday.md)
    
-   [What are variables and how to use them effectively to personalize emails on Smartlead?](https://helpcenter.smartlead.ai/en/articles/159-what-are-variables-and-how-to-use-them-effectively-to-personalize-emails-on-smartlead.md)