---
title: "Personalizing with the time of day or day of week (good morning, happy friday)"
description: "Unlock the power of personalization by incorporating the time of day or day of the week in your messages."
url: https://helpcenter.smartlead.ai/en/articles/29-personalizing-with-the-time-of-day-or-day-of-week-good-morning-happy-friday
collection: "Email Copywriting"
updated: 2026-08-18
language: en
---

# Personalizing with the time of day or day of week (good morning, happy friday)

Unlock the power of personalization by incorporating the time of day or day of the week in your messages.

Add that extra spice of personalisation to make your lead feel like this email is just for them by highlighting the time at which you're sending the email along with the day as well.  
  
Change your emails from "Hey {{ firstName }}" to: "Good morning Jane" or "Happy Friday Don".  
  
This induces the customer into believing you've handwritten the email a couple moments ago when all you did was add one variable and automate the entire experience.  
  
So how do you do this?  
  
Simple steps:  
  
To add time of day, simply add this to your copy  
Good {{ sl\_time\_of\_day }}  
This will convert to Good morning, Good afternoon or Good evening based on when the email is sent our specific to the campaign timezone you selected. The daytime segments are setup as below.  
  
For emails sent before 12PM will say Morning  
Emails sent between 12PM to 3PM will say Afternoon  
Emails sent after 3PM will say Evening  
  
Similarly to add day of week simply add this to your copy  
  
Happy {{ sl\_day\_of\_week }}  
This will convert to Happy Monday, Happy Tuesday etc etc  
  
make sure there are no gaps between the brackets {{}} and sl\_time\_of\_day or sl\_day\_of\_week