The goal is to improve your deliverability and avoid spam pockets. Sending “different” versions of the same CTA or text, prompts email service providers into thinking you’re sending a different email to different people vs the same email to 1000 people, in effect not treating it as a “mass” cold email.
The game of cold emailing is to “trick” ESPs (email service providers) into thinking you’re sending emails with genuine intention and looking to engage in conversation. So spintax allows for that as even though a percentage of the email will be the same, having microcopy differences improves the deliverability of your email with 0/minimal extra effort.
The other advantage is you get to see which copywriting format is converting the best for your audience for free.
Step 1:
Open your email editor/composer.
- This can be done by editing an existing campaign
- Creating a new campaign
Step 2:
In the text editor, place your Spintax text in this format:
{Let's jump on a call | Are you free tomorrow? | Keen for a demo ?}
or without spaces
{Hi|Hello|Hey} Pierre
Please refer to the screenshot of the preview for reference:
Note: Please make sure to cross-check your Spintax in the final review to view the content.