Smartlead's new smart-adjusting algorithm takes the worry out of managing mailbox warmups and outbound sending schedules. With this innovative feature, you can ensure that your emails have the best chance of landing in your leads' inbox, without having to manually adjust your warmup settings.
How Does it Work?
Detection of Active Warmups: Smartlead's algorithm automatically detects mailboxes that are currently undergoing warmups. Warmups are the process of gradually increasing the volume of outbound emails sent from a new mailbox to establish a positive sending reputation with email providers.
Dynamic Adjustment of Sending Volume: Once the algorithm identifies mailboxes with active warmups, it dynamically adjusts the sending volume of your campaigns during the length of the campaign. This means that your campaigns will benefit from the high reply rate warmups, which can increase the chances of your emails being delivered to your recipients' inbox.
Auto-Adjustment after Campaigns: Once your campaigns are finished, Smartlead's algorithm automatically adjusts the warmup sending patterns back to the optimal level. This ensures that your mailboxes continue to maintain a positive sending reputation and deliverability rates even after the campaigns are completed.
Benefits of Smart-Adjusting Algorithm:
Improved Inbox Placement: By leveraging the high reply rate warmups during your campaigns, Smartlead's algorithm increases the chances of your emails landing in your leads' inbox, improving your overall email deliverability.
Time-Saving and Effortless: With Smartlead's smart-adjusting algorithm, you no longer need to manually manage mailbox warmups or outbound sending schedules. The algorithm takes care of these adjustments automatically, saving you time and effort.
Better Campaign Performance: By optimizing warmup sending patterns during campaigns and auto-adjusting them after campaigns, Smartlead's algorithm helps to improve the performance of your email campaigns, leading to higher open rates, click-through rates, and ultimately better results.
Right now, you can enable auto-adjust in 2 places, one from the campaign level, and one from the individual mailbox level.
With that said, there are some clarifications to be brought on how the Auto-Adjust feature works:
The auto-adjust selection on a mailbox level is your ultimate source of truth, not the selection on a campaign level.
When the above mentioned flag is turned on and the mailbox is associated with an ongoing / active campaign, our AI will automatically decrease the warmup count by 7-10 and manage that sending/reply ratio based on your mailboxes real-time performance.
This flag can be activated as "true" on the campaign settings page. It's important to note that activating the campaign-level auto-adjust flag will specifically enable the auto-adjustment for all attached mailboxes to that campaign.
If the email account is later removed from the campaign, this auto-adjustment feature will remain active and will not be disabled.
Take a scenario where a mailbox Z is part of multiple campaigns.
Campaign A has auto-adjust turned on, and Campaign B has auto-adjust turned off.
In this situation, Mailbox Z will still have auto-adjust activated as it is part of a campaign with auto-adjust turned on.
Conclusion:
Smartlead's smart-adjusting algorithm for mailbox warmups is a powerful feature that takes the hassle out of managing warmups and outbound sending schedules. By dynamically adjusting the sending volume during campaigns and auto-adjusting after campaigns, this algorithm helps to improve inbox placement, save time and effort, and enhance overall campaign performance. With Smartlead's smart-adjusting algorithm, you can optimize your email campaigns for success and achieve better results with your outbound email efforts.
