Low open rates can often be traced back to technical setup issues. Identifying and resolving these problems can lead to better email engagement. Here are some common issues and how to fix them:
If you haven’t correctly set up custom domain tracking for your campaign mailboxes, the tracking data won’t be fetched, leading to inaccurate analytics.
Solution:
Check the mailboxes connected to your campaign.
Go to each mailbox > Click "General" > Scroll to "Custom Domain Tracking" > Verify the CNAME.
For more guidance, refer to the Ultimate Deliverability Engine Checklist.
Including excessive links in your emails can affect your open rates and deliverability.
Solution:
Remove unnecessary links from your email copy.
Embedding images or excessive HTML can create formatting issues that impact your email's performance.
Solution:
Click the paintbrush icon and clean up your HTML to ensure proper formatting.
By addressing these technical issues, you can optimize your email campaigns and boost engagement.
